13 Jan JMM PR WINS AWARD FOR BEST PR CAMPAIGN
Northamptonshire based PR agency, jmm PR has won the Best PR Campaign Award in the EK&BBusiness Awards, for its National Quiet Day campaign on behalf of Whirlpool.
The nationwide EK&BBusiness Awards is an annual event, organised by Essential Kitchen & Bathroom Business magazine, a leading trade title in the KBB (kitchen, bathroom and bedroom) industry. The awards recognise the best products, retailers and services within the KBB industry.
The award-winning National Quiet Day campaign was conceived and created to highlight the effect noise has on a person’s well-being and mental health, encouraging us all to seek out moments of quiet in life; to increase brand awareness of Whirlpool and its super quiet Supreme Care washing machine range.
jmm PR’s campaign proved very successful, with an independent national survey on the topic of noise in the home, and the quiet life, which was reported by national and regional news titles. The campaign hashtag (#NationalQuietDay) organically became a trending topic on Twitter. Furthermore, interviews with media psychologist, Dr Becky Spelman on the effect noise has on a person’s well-being, aired on national and regional radio stations.
Jacqueline Mariani, Managing Director, jmm PR, says: “We are absolutely delighted to have won the Best PR Campaign award in the prestigious EK&BBusiness Awards. The competition was very tough within our category, with some fantastic campaigns from other agencies, so we are very proud. To achieve such a fantastic accolade made 2019 even more special for us, as we celebrated 25 years in business, and I couldn’t have asked for a better end to a wonderful year.
“National Quiet Day is something that we took great pride in at jmm PR. We enjoyed watching it flourish and are delighted to be recognised for the hard work that the team put into the campaign. We look forward to continue to expand on the concept and educate consumers on the influence that noise can have on our well-being, as well as generate meaningful coverage for our client, Whirlpool.”
Darren Summerfield, EK&BBusiness Commercial Director, adds: “We are delighted that jmm PR has won the award for ‘Best PR Campaign’ and it is extremely well-deserved. We wish the team much continued success.”